Main Street Revitalization

Main Street has been instrumental in downtown economic development. Main Street staff found and recruited an operator and a developer to build a 7-screen movie theater downtown, which brought Marquee Cinemas to Morganton. Main Street assisted with the development of an incentive program that resulted in the development of the King Street Town Homes on the corner of King Street and W. Meeting Street. Main Street worked with the City’s Redevelopment Commission to convert an old and vacant hosiery mill into what is now Morganton Trading Company and the home of City Hall, residences, offices, and restaurant space.

Marquee Cinemas

The Morganton Main Street Department was instrumental in bringing a new 7-screen theater to downtown. The City of Morganton paid for conceptual plans and a market study, and Main Street worked to secure an operator and developer interested in a small downtown location.

Morganton Trading Company Property After

Morganton Trading Company and City Hall

The Main Street Department helped create the City’s Redevelopment Commission, which was established to improve the eastern side of the downtown. Main Street worked with the Commission and the Development and Design Department to purchase, design and market an abandoned hosiery mill in downtown. That old hosiery mill was eventually converted to a mixed-use development that houses businesses, residential condominiums, and Morganton City Hall. Thanks in part to the efforts of the Main Street program, a blighted property was turned into a jewel of downtown Morganton.

Main Street Revitalization

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