events iconThere is so much to do in Downtown Morganton! There are great places to eat and shop, live music and open mic nights, local brewery's serving craft beers, fundraisers and galas, yoga and trivia, and much more!

Check out the latest "Downtown to You" (D2U) Newsletter! d2u 36px

Earlier this year

Holiday Bucks Giveaway

November 16-December 18

Come one, come all, and come often to Downtown Morganton from November 16th thru December 28th. So many holiday events and promotions, so many opportunities to win Holiday Bucks. $3,000 in Holiday Bucks will be given away in a variety of ways. Even an elf or two may surprise you!

Holiday Bucks are gift certificates that you can spend while shopping or dining in Downtown Morganton. Find out how you could win and all the details by visiting

Opportunities to win:

  • November 16th-December 18th - Santa's Elves will be in downtown giving out $200 in Holiday Bucks each week to lucky customers shopping in downtown. You never know, you could be a winner!
  • Saturday, November 28th 11am-6pm - Participate in Small Business Saturday FAB Crawl - Ten winners will receive $100 in Holiday Bucks
  • Saturday, December 12th 10am-2pm - Stop by the Holiday Farmers Market and submit your raffle ticket! - Ten winners will receive $100 in Holiday Bucks.

Twas' a Storybook Trail, with Christmas Detail

Storybook Trail

November 24-January 1

"Twas' a Storybook Trail, with Christmas Detail" is a whale of a tale! Placed in storefronts in downtown, to read clearly you must walk in the correct order around!We invite you to enjoy our first ever "Storybook Trail" that will be placed in the storefront windows of 14 participating shops. These shops will have two book pages that will include the table of contents that put the pages in order according to store locations, revealing the entire "Storybook Trail" poem about a fun filled Morganton Night Before Christmas!

Shops and page numbers listed below:

Holiday Carriage Rides

Friday, Nov 27-Saturday, Dec 26

111 North Green Street - Grass lot diagonally across from CVS Pharmacy in downtown Morganton.

Cozy up with loved ones on a holiday carriage ride around downtown Morganton. Whether it is a romantic evening for two or an evening out with your family, enjoy horse-drawn carriage rides throughout the holiday season. Rides will be held on Fridays and Saturdays beginning November 27-December 26, 2020 (Rides not available on Christmas Day, December 25). Tickets are $5 for Adults and $3 for Children 12 and under.

Small Business Saturday

Saturday November 28, 2020

Support your locally owned businesses by shopping downtown Morganton on Small Business Saturday, November 28th!

Holiday Markets!

111 North Green Street

Dates: Saturday, November 28 & Saturday, December 12, 2020

Time: 10:00 am - 2:00 pm

Just in time for your holiday events, stop by for fresh vegetables, baked goods & crafts!

The special Holiday Markets are located at 111 North Green Street, at the corner of Green Street and Avery Avenue. From I-40, take Exit 105, make a right turn and follow South Sterling approximately 2.5 miles under the railroad tracks and past the historic courthouse (to your left). The Mini-Market will be on the next corner on your left!

Small Business FAB Crawl

Saturday, November 28th 11:00am-6:00pm

Hey folks, Saturday November 28th is Small Business Saturday and Downtown Morganton will celebrate with a FAB Crawl, plus store discounts and various promotions throughout the day! Enjoy a day of shopping, and if you wish, participate in the FAB Crawl. You could be one of ten lucky winners of $100 in Holiday Bucks, a gift certificate you can spend downtown. Find out how to participate in the Small Business Saturday FAB Crawl and see all the participating businesses at or by calling 828-438-5252

How do you participate? Each business will provide "crawlers" a punch card to get "punched" at each business visited. Visit a minimum of 10 participating businesses for a chance to win $100 in Downtown Bucks. Ten lucky winners will take home a prize! There is no cost to participate.

Christmas Parade: A Drive Thru Event

Tuesday, December 1, 2020

Please join the Morganton Downtown Development Association as they present the Downtown Morganton Drive Thru Christmas Parade from 6:00-8:00pm on Tuesday, December 1st!! In order to provide a safe environment for parade attendees and participants, this year’s parade will be a drive thru event. The Drive Thru Parade means that decorated floats will remain stationary as spectators drive thru. By producing a drive thru parade as opposed to a traditional mobile parade, mass gatherings/crowds will be eliminated while still providing a fun holiday tradition.

Parade attendees driving thru will turn on Bouchelle Street from Sanford drive. The parade will start just past the Fairfield Inn & Suites at the intersection Patterson Street and Bouchelle Street and will end at the intersection of Concord Street and Bouchelle Street. This event is open to vehicles only; no walkers allowed through the parade area.